The importance of timely impact testimonials

When it comes to capturing the impact of research for a REF impact case study, timely testimonials are an essential tool. Yet all too often, academics can delay in gathering this vital evidence, leading to missed opportunities, forgotten details, and unnecessary stress. In this blog, Dr Kerry Leslie explains why acting promptly is so important.

Five key reasons why the timing of impact testimonials is critical

During the last REF, I saw universities scrambling to find the right contacts after years had passed. In some cases, the academics leading the research had themselves moved on to other institutions, making the process of gathering evidence even more difficult.

Here's why a proactive approach to impact evidence gathering and testimonials in particular can make all the difference.

Stakeholders move

People frequently change roles, relocate, or even retire. This is particularly problematic for policy impacts, as the individuals who implemented or supported a policy shift may have moved on by the time you try to collect evidence. When you find yourself searching for people on LinkedIn, sifting through old emails, or sorting through outdated documents just to identify the right contact, the challenge of missing timely evidence becomes all too clear.

Memories fade

The details of how a stakeholder engaged with your work—what stood out, what changed, and how it made an impact—can fade over time. By capturing reflections soon after an event or collaboration, you ensure the testimonial is accurate, rich in detail, and authentic. When this process is delayed, the testimonial often lacks the depth and specifics that make it truly impactful.

Encouraging stakeholder engagement 

Early contact with stakeholders encourages them to think more deeply about the impact of your work. It may prompt them to undertake additional evaluations, collect supporting data, or even implement changes inspired by your research. This forward-thinking approach can result in richer, more actionable outcomes.

Avoiding overwhelm

Stakeholders are often inundated with testimonial requests, particularly during busy periods such as project deadlines or annual reviews. Asking early ensures your request gets the attention it deserves and doesn’t get lost in the shuffle.

Boosting research funding bids

Another significant benefit of gathering testimonials promptly is their use as letters of support for research funding bids. These letters are not just endorsements; they are strategic tools that showcase the relevance and necessity of your research to a particular community or field. By highlighting the network of support for your work, testimonials help paint a comprehensive picture of its importance. Timely testimonials can be re-used (with permission) to demonstrate clear evidence of engagement and outcomes, strengthening the case for why your research deserves funding.

A better outcome all-round

By acting promptly, you not only secure more detailed and reliable feedback but also foster better relationships with stakeholders. Most importantly, it allows you to build a richer, more compelling case study narrative, ensuring that the testimonial and supporting evidence not only validate your research’s influence but also bring its significance to life for both evaluators and wider audiences.

Need help gathering your impact testimonials?

WCL associate, Dr Kerry Leslie is a freelance engagement and impact consultant who specialises in helping researchers navigate the process of securing impactful testimonials. From arranging interviews to drafting content for stakeholder review, her goal is to ensure testimonials go beyond generic praise and capture the tangible outcomes and changes that fully demonstrate the value of your research.

If you’d like to enquire about Kerry’s impact testimonial services, get in touch or visit the website to see the range of research assessment services we offer and find out how we can support impact case study authors.